About the Brand

Welcome to the wild & romantic world of Indigo Jewelry, where Sweetheart charm meets Bohemian spirit and Rock and Roll edge—timeless styles interlaced into one alluring brand. Indigo embodies the essence of individuality, celebrating the diverse expressions of every woman, from soft & angelic to bold & untamed we design jewelry for all.

Crafted with hypoallergenic, water-resistant 18K gold-plated stainless steel and lustrous freshwater pearls, our accessories redefine versatility and durability, allowing your spirit to shine without fear of the elements. We exist to empower YOU to embrace your wild soul. By shopping with us, you’re not just purchasing jewelry; you’re joining a brand that celebrates passionate authenticity and a love for all things beautiful and rebellious.

We envision a world where every woman can live a life untamed, unapologetic, and authentic to themselves. Join us in embracing the free spirited lifestyle & redifine luxury one piece at a time.

About the Founder 

It all began on the California coast. In 2020, Indigo Jewelry founder, Natalie Judah was skating at Skaters Point in Santa Barbara, CA where she got badly injured and needed to redirect her life.

Unsure of her next step, Natalie began designing jewelry as a creative outlet while she healed. Overtime her passion to create and skateboard evolved into what aligned most in her life; designing jewelry that is crafted to be lived in. Indigo Jewelry can be found all across the California coast, setting up booths in your favorite beach towns and at a variety of shops all over the United States. (Check out our stockist highlight to find a location near you)

“Shopping small with Indigo keeps the vision alive! Thank you so much for choosing to support my brand, my passion & my dream. We all deserve to be wildly untamed with our style, allowing Indigo to be an extension of that for you means the world to me. I package every single one of your orders with heaps of love & gratitude and I can’t wait to see what you pick out next!”